The name of your business is one of your most valuable assets as without it, you are no longer easy to identify from the crowd. It is no surprise that others will want to copy you if your name is catchy, distinctive and reputable, but finding out that somebody else has a trade mark for your name can be an unexpected surprise.

There are a number of types of trade marks in your business that we can check for you; these are just a few examples:

  • The name of your business
  • The logo
  • The slogan or strap line
  • The domain name/website URL

Our trade mark team can help you determine the uniqueness of your name, by providing sound and comprehensive advice on the similar and identical names that are already registered as trade marks. Doing this at the start of your business makes perfect sense as it can identify a serious problem that may arise later on down the line.

You might be thinking…

  • I can’t find anyone else with the same name as me
  • I already have the name registered with Companies House
  • I already have the domain name/website URL secured
  • My name is too descriptive and generic
  • Only big businesses need to worry about trade marking their name

We make trade mark searching easy!

  • A Google search for the name doesn’t guarantee the name is safe to use. We carry out detailed checks on the appropriate trade mark registers to make sure your name is clear.
  • The Companies House register contains a number of similar company names and does not provide you with the legal exclusivity to the name.
  • A registered trade mark will give you greater power to take action against competing websites using a domain name/website URL that is similar or identical to your trade mark.
  • If your trade mark is too descriptive or generic, we can look at different forms of trade mark protection which we can advise you on.
  • Any size business should make sure their name is not infringing on anothers. Trade mark infringement claims can be very costly but they can be easily avoided with the right advice.

Our approach to helping you search for a trade mark


Scoping call

Simply book a call with us and one of our experts will talk you through how our trade mark service can help you. We’ll build an understanding of your business, your market and your key territories.


Clearance check

We’ll search the most appropriate trade mark registers to make sure your name is not similar or identical to another trade mark that is already registered. We’ll also look at the best way of describing your trade mark with the trade mark class system, ensuring the wording for the classes reflects the key areas of your business.


Results call

We’ll send you our comprehensive report on the checks we’ve made and the results we’ve found. One of our experts will talk you through the results, run through any questions you have and advise you on the next best steps to make sure you’re protected.


File the application

Providing your name is legally capable of being registered, we’ll go ahead and file your application promptly with the appropriate governing body. For the UK, this will be the UK Intellectual Property Office. Once the appropriate governing body has accepted the application, it will be published on a public register to allow for any public opposition. The time scale will vary depending on the territory, but in the UK the opposition period is 2 months.


Trade mark registered

Once the opposition period is successfully complete, your trade mark will become registered. We’ll talk you through what this means and what you can do with your newly registered trade mark.


Ongoing support

We can keep a watchful eye on your market to make sure nobody else uses your trade mark without permission. We offer this via our trade mark watching service called Hawk Eye®.

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