A trade mark is arguably one of the biggest assets in a business. This is because a trade mark identifies you as the owner of your goods or services to make it clear they belong to you. It is a badge that your customers will use to find your products or services in the market place.
There are a number of types of trade marks that can be protected in your business. These are just a few examples:
- The name of your business
- The logo
- The slogan or strap line
- The domain name / website URL
- Product packaging
- Short sound clips
While there is such a thing as unregistered trade mark rights, we usually recommend registering a trade mark in order to have the statutory legal exclusivity to the trade mark in your main territories of business. Once registered, your trade mark will last for 10 years and can be renewed if you’re still using it.
You might be thinking…
Our approach to helping you register a trade mark
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