Overview
Making You Content Limited, a content marketing agency, was acquired by Embryo Digital Limited on in April 2025. The deal saw founder Kelly Gilmour-Grassam sell the entire share capital of the business, marking a new chapter for both her and the agency.
Our role
Hybrid Legal acted for the seller, Kelly Gilmour-Grassam. Mike Duggan, Shelly Stemp, and Michelle Coughlan led the transaction, providing hands-on support from start to finish. The team worked hard to keep the process moving, offering clear advice, quick responses, and making sure every detail was covered right up to completion.
Client feedback
Kelly Gilmour-Grassam said Hybrid Legal went above and beyond to get her deal done, working tirelessly to make sure everything was set up in her best interests. She found the team responsive, diligent, and genuinely caring – never feeling like just another client.
Kelly appreciated how Mike stayed on top of every detail right up to the final day, and she always felt supported and looked after. While the initial quote felt high, she saw the value in the team’s hard work and commitment, and felt the service was worth every penny.
Client endorsement
“I couldn’t have asked for more from Hybrid Legal. Mike, Shelly, Michelle and the whole team were incredible – responsive, diligent, and caring. They worked tirelessly to make sure my deal was right for me and I always felt like I was more than just another transaction to them. I built a great relationship with the team, and their personal touch and dedication made the whole experience so much better. I wouldn’t hesitate to recommend them.” Kelly Gilmour-Grassam
