Overview
In March 2025, Chris Whitmore Associates (CWA), a leading events and digital marketing agency, underwent a significant internal acquisition and share re-organisation.
The transaction was designed to streamline ownership and support the agency’s long-term growth ambitions, with Managing Director Nicola Adams taking a more prominent leadership role. The process involved complex negotiations and sensitive stakeholder management, ensuring a smooth transition without disruption to the agency’s operations or client relationships.
Our role
Hybrid Legal acted on behalf of Nicola Adams throughout the transaction. The deal was led by Mike Duggan and the Hybrid team, who provided comprehensive legal support-from initial structuring advice through to completion.
The team’s deep sector knowledge and pragmatic approach were instrumental in navigating the complexities of an internal buyout, including resolving shareholder issues and ensuring all documentation was tailored to the agency’s unique culture and needs.
Client feedback
Nicola Adams praised Hybrid Legal’s professionalism, sector expertise, and unwavering support during what she described as a “complicated and stressful period.” She highlighted Mike Duggan’s availability and ability to translate complex legal matters into clear, actionable advice.
Nicola also noted that Hybrid’s understanding of the agency world set them apart from traditional law firms, making the process smoother and more cost-effective.
Client endorsement
“Working with Hybrid was a fantastic experience from start to finish. Their deep understanding of the agency world made a real difference-unlike other firms, they speak our language and immediately understood our culture and needs. What started as a daunting transaction quickly became manageable thanks to Mike’s professionalism, availability, and genuine support.
He provided not just legal advice, but also counsel through a complex and emotionally charged process, always making himself available when I needed guidance. Overall Hybrid delivered very good value for money and felt like a true partner throughout.”
– Nicola Adams, Managing Director, Chris Whitmore Associates
Nicola rated Hybrid Legal a “10 out of 10” for their work, highlighting their sector knowledge, responsiveness, and collaborative approach as key differentiators.
