As a marketing expert, you will be all too familiar with the latest trends and developments in the ways in which your clients will expect you to market their business. Pushing the creative boundaries in order to grab a consumer’s attention is essential. Viral marketing, social media and flash mobs are just a small example of how today’s businesses are promoting themselves effectively. But getting it wrong when it comes to the law can lead to an equally effective PR and regulatory nightmare for you and your client later on down the line. That’s where we can help.
Our expert team have extensive experience in dealing with regulators such as the Advertising Standards Authority, the Office of Fair Trading, the Trading Standards Institute and Ofcom. This allows us to advise quickly on advertising and marketing content, ensuring that it’s compliant and safe to use.
We can also assist in respect of the contractual matters and the intellectual property issues which may affect your clients’ advertising campaigns. From drafting the agreement to confirm the budget, scope and time for the project, to ensuring the proposed campaign is clear from using any third party intellectual property rights without permission, our goal is to set you free to focus on the strategic and creative side of your campaigns while we tackle the legal matters on your behalf.
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We can help you identify, protect and exploit your intellectual property. We do this by devising a strategy with the business that balances solid intellectual property protection with the commercial aspirations of the business.
We can help you avoid the risk of using a name that is already registered as a trade mark by someone else. We can conduct detailed trade mark searches in most territories around the world and we can help you register your name as a trade mark in order to prevent others from using it without your permission.
We can help you structure the agreement which will manage the relationship between your business and a third party contractor. Project milestones, costs, timescales, scope of the service and intellectual property are all areas that can be clearly defined.
We can help you prepare the right policies and procedures for your team that fit with your culture. Employment contracts, staff handbooks, disciplinary and grievance procedures, dismissal and redundancy are just a few examples of the areas we can assist you with.
The devil is in the detail and not reading a contract properly can sometimes cost a business its future even when it comes down to a few simple words. The difference between ‘Best’ and ‘Reasonable’ being one example. We can review your contracts for you before you sign them, making sure you’re fully aware of the risks.
If you collect personal information about your clients, your customers or your staff, having an ethical policy on data protection will be essential not only for complying with the law but also maintaining trust and confidence.
We can help you plan and structure everyone’s roles and responsibilities at the start in order to manage yours and your investor’s expectations in the future. Heads of terms, shareholders agreements, loan agreements and careful due diligence are just a few examples of how we can help.
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