In this episode of the Hybiz Podcast Matt and Ryan are joined by special guest Jason Silk, Director or Sunblink who shares his thoughts on this question: Should everyone in a business play an active marketing role? The guys discuss who should be responsible for branding, what types of content could non-marketing people share, the importance of personal branding and how to incentivize members of the team to contribute to the marketing of a business.

If you don’t have time to listen to the full episode you can skip ahead to the main talking points below:

  • Who is responsible for the branding and marketing? 1:30
  • What does the ideal customer look like for the business? 5:00
  • I don’t need to marketing my business because I have an established customer base 11:30
  • I didn’t realise your business did that! – How to educate your customer 15:15
  • Making marketing your business as effortless as possible 18:00
  • What type of content should we be posting on social media? 19:45
  • I’m posting stuff on social media, but getting no engagement 23:00
  • Giving your staff a marketing toolkit, making marketing your business easy 24:45
  • Empowering staff to create their own personal brands 28:15
  • What can business owners do to incentivize their team to help with marketing? 30:15
  • The important of managing expectations and early results from marketing 32:00
  • The power of friends and family 36:00

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Ryan Lisk

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Ryan has helped a vast number of businesses protect and control their intellectual property as well as drafting and advising on consumer and commercial contracts.

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